Top Local News Story of 2008
Building upon the goodwill of Londoners, City Council has launched a new promotional scheme to spread the word and bring tourists and potential tax-payers to town.
The "Hey, Sailor" program was adopted after last year's 'Ambassador' program crashed and burned upon take-off when it became apparent that it was nothing more than a cash-grab by an ad-hoc committee of the same self-appointed wealthy hot-shots and muckety-mucks usually seen on the 'About Town' page of the London Free Press.
Newly-elected Mayor Paul Van Meervergen admits that the Ambassador program was doomed the moment it came to City Council in late 2007 with the request of an 'emergency' $30,000 grant for operating expenses and the expectation of an annual city-funded budget of $500,000.
"Quite frankly, considering that the Ambassador program was initially supposed to be a word-of-mouth advertising concept, the $500,000 seemed a bit high," says the new mayor dubbed 'Van the Man' by his supporters.
"Heck, how many brochures and promotional videos do you actually get for half a million bucks per year," he asked. "In fact, why should it cost ANYTHING for Londoners to tell others what a great place we live in when they happen to be on vacation or attending an out-of-town convention?"
Within city-hall circles, it is widely assumed that the 'Hey, Sailor' program is the brainchild of newly-appointed city-manager Butch ('100 per-cent') McLarty.
However, McLarty is making no claims to the program's conception. "What we are doing with 'Hey, Sailor' is simply building on the success of our last big promotional scheme - the 'We're London and We're All Mixed Up!' campaign from the early 1990s. My ol' pal Morris Dalla Costa came up with that beaut. Who says sports writers can't be poets too?"
Deputy-Mayor Cheryl Miller points out that although the Mixed-Up program brought plenty of diversity to the area, it failed to bring in enough of the "right" kind of diversity. "Unfortunately, even though it attracted lots of different ethnic and religious groups - most of them arrived here without having lined up a job or depositing a downpayment on a house in one of our new subdivisions."
"Quite frankly, we were hoping for a more wealthy kind of newcomer - and that's where the 'Hey, Sailor' program comes in! Let's face it, in today's economy, citizens of London have to be more than just ambassadors or cheerleaders - and that's why we're pimping our community and letting the world know what they can get here. New in town? Looking for a good time? Then look us up.
"This will not only attract tourists but also businesses who may want to locate here. We're extending the Glad-hand. We have to let them know that the Forest City gives more than just branch jobs."
'Hey, Sailor' is a promotional program gaining much success throughout North America and is owned by a consulting group named 'Pimp My Town' which operates out of Pahrumph, Nevada.
Funding a branch office to be built in the 'Old West' section of London, City Council has approved a $350,000 annual budget for the program.
City-manager McLarty says, "Not only will this pay the salary of a top-flight program administrator, my wife Betty - who has a degree in home economics, I might add - but will also go a long way towards the cost of printing for promotional brochures. And maybe making some videos we could put up on YouTube."
A one-time fee of $300,000 is charged by Pimp My Town to any participating municipalities for the right to use their time-tested slogan templates.
McLarty says that for London, this will include such fancy come-ons as, "Hey, We're London and we do MORE than just suck!"
The "Hey, Sailor" program was adopted after last year's 'Ambassador' program crashed and burned upon take-off when it became apparent that it was nothing more than a cash-grab by an ad-hoc committee of the same self-appointed wealthy hot-shots and muckety-mucks usually seen on the 'About Town' page of the London Free Press.
Newly-elected Mayor Paul Van Meervergen admits that the Ambassador program was doomed the moment it came to City Council in late 2007 with the request of an 'emergency' $30,000 grant for operating expenses and the expectation of an annual city-funded budget of $500,000.
"Quite frankly, considering that the Ambassador program was initially supposed to be a word-of-mouth advertising concept, the $500,000 seemed a bit high," says the new mayor dubbed 'Van the Man' by his supporters.
"Heck, how many brochures and promotional videos do you actually get for half a million bucks per year," he asked. "In fact, why should it cost ANYTHING for Londoners to tell others what a great place we live in when they happen to be on vacation or attending an out-of-town convention?"
Within city-hall circles, it is widely assumed that the 'Hey, Sailor' program is the brainchild of newly-appointed city-manager Butch ('100 per-cent') McLarty.
However, McLarty is making no claims to the program's conception. "What we are doing with 'Hey, Sailor' is simply building on the success of our last big promotional scheme - the 'We're London and We're All Mixed Up!' campaign from the early 1990s. My ol' pal Morris Dalla Costa came up with that beaut. Who says sports writers can't be poets too?"
Deputy-Mayor Cheryl Miller points out that although the Mixed-Up program brought plenty of diversity to the area, it failed to bring in enough of the "right" kind of diversity. "Unfortunately, even though it attracted lots of different ethnic and religious groups - most of them arrived here without having lined up a job or depositing a downpayment on a house in one of our new subdivisions."
"Quite frankly, we were hoping for a more wealthy kind of newcomer - and that's where the 'Hey, Sailor' program comes in! Let's face it, in today's economy, citizens of London have to be more than just ambassadors or cheerleaders - and that's why we're pimping our community and letting the world know what they can get here. New in town? Looking for a good time? Then look us up.
"This will not only attract tourists but also businesses who may want to locate here. We're extending the Glad-hand. We have to let them know that the Forest City gives more than just branch jobs."
'Hey, Sailor' is a promotional program gaining much success throughout North America and is owned by a consulting group named 'Pimp My Town' which operates out of Pahrumph, Nevada.
Funding a branch office to be built in the 'Old West' section of London, City Council has approved a $350,000 annual budget for the program.
City-manager McLarty says, "Not only will this pay the salary of a top-flight program administrator, my wife Betty - who has a degree in home economics, I might add - but will also go a long way towards the cost of printing for promotional brochures. And maybe making some videos we could put up on YouTube."
A one-time fee of $300,000 is charged by Pimp My Town to any participating municipalities for the right to use their time-tested slogan templates.
McLarty says that for London, this will include such fancy come-ons as, "Hey, We're London and we do MORE than just suck!"