Sign of the Time
Just so you know, I'm thinking of changing the name of this blog to 'Sonny Drysdale Present.'
As in "All present and accounted for, Sir!"
I'm taking my cue from the current Loblaw advertising flyer - which, judging by the banner, is no longer called 'Loblaws' but is now just simply 'Loblaw.' A sighting of the store at Wonderland and Southdale confirms that this is no mere typo but an actual name change for the supermarket chain we have long thought of as one of Ron Loblaw's grocery stores.
I can't say I blame them for this cost-cutting move in these depressed economic times. By dropping the 'S' from the end of the name will save hundreds of dollars nationwide if only from the electricity bill for the outdoor signs alone.
But I, too, am considering jumping on this 'environmental' bandwagon just because of the amount of money to be saved by dropping the last letter from any registered trademarked name.
People don't realize it but it can be expensive having a name of more than two syllables. They don't understand that by dropping the last letter can save you big bucks in the long run.
Take Loblaws for example - by dropping the 's' they will be saving money on all the ink used in their flyers and newspaper advertising and billboards. And that can translate into big savings in the type-setting department as well as the licencing fees paid to 'Logo' firms who charge by the letter - or 'character' as they say in the publishing world.
Oh, sure - it's just one letter - but multiply that by the thousands of flyers that are delivered throughout Canada.
I imagine that television and radio advertising won't be affected by this 're-branding' - other than script-changes to Galen Weston's copy.
However, long after this bastardization of founder Ron Loblaw's original name into a more less possessive label, the reality is that for years, people will still be calling it 'Loblaws.'
Now that I think of it, oh what the heck? People have been calling this blog 'Sonny Drysdale Presents' for the past two years, so why fix it if it ain't broken? And that's a question Ron Loblaw might want to bring up at the next share-holders' meeting.
As in "All present and accounted for, Sir!"
I'm taking my cue from the current Loblaw advertising flyer - which, judging by the banner, is no longer called 'Loblaws' but is now just simply 'Loblaw.' A sighting of the store at Wonderland and Southdale confirms that this is no mere typo but an actual name change for the supermarket chain we have long thought of as one of Ron Loblaw's grocery stores.
I can't say I blame them for this cost-cutting move in these depressed economic times. By dropping the 'S' from the end of the name will save hundreds of dollars nationwide if only from the electricity bill for the outdoor signs alone.
But I, too, am considering jumping on this 'environmental' bandwagon just because of the amount of money to be saved by dropping the last letter from any registered trademarked name.
People don't realize it but it can be expensive having a name of more than two syllables. They don't understand that by dropping the last letter can save you big bucks in the long run.
Take Loblaws for example - by dropping the 's' they will be saving money on all the ink used in their flyers and newspaper advertising and billboards. And that can translate into big savings in the type-setting department as well as the licencing fees paid to 'Logo' firms who charge by the letter - or 'character' as they say in the publishing world.
Oh, sure - it's just one letter - but multiply that by the thousands of flyers that are delivered throughout Canada.
I imagine that television and radio advertising won't be affected by this 're-branding' - other than script-changes to Galen Weston's copy.
However, long after this bastardization of founder Ron Loblaw's original name into a more less possessive label, the reality is that for years, people will still be calling it 'Loblaws.'
Now that I think of it, oh what the heck? People have been calling this blog 'Sonny Drysdale Presents' for the past two years, so why fix it if it ain't broken? And that's a question Ron Loblaw might want to bring up at the next share-holders' meeting.
posted by Sonny Drysdale at 1:29 PM
7 Comments:
The dropping of the "S" is because "Loblaws" is unionized; Loblaw is not.
Thanks Skiz, I didn't know that.
I just assumed Loblaws stores became 'No Frills' when they wanted to pull that crap.
The same thing happened at Labatt's Brewery.
It's Labatt beer, named after the John Labatt Centre where the London Knights Hockey Club chase da puck bunny.
Ditto for Kellogg's Corn Flakes.
I hope Ken Lieuwenza doesn't hear about this trend.
Might be some pickets going up - but on Ken's front lawn.
Imagine hearing about Flaherty's edict about CAW's wages thru the media.
No consultation whatsoever with the CAW.
Flaherty is pure class, NOT!
It seems many Canadians don't support unionized workers, moreso if they're not unionized themselves.
Pure petty jealousy.
So, if dropping a single letter is a money-saver, how much do you reckon I could save if I changed the name of my blog to 'From My Bottom'?
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